Mobile Apps are a marketer’s dream come true when it comes to understanding and engaging with your customers!
But if you want your App to stand out from the crowd and become a true competitive advantage, now is the perfect time to harness the power of in-App personalization and wow your customers with an App that fits perfectly with their needs and interests everytime, everywhere.
Now in order to deliver the perfect Mobile User Experience to each your users, you need to be equipped with the most advanced Mobile Personalization foundation: Azetone’s platform!
With Azetone, we no longer want to make an App for all of our users, we want to make an App for each of our users!
Azetone is for us the best way to build our Mobile App roadmap, in partnership with our customers
In 2016 our priority is to further increase the efficacy of our Apps and Azetone's optimization & personalization platform is exactly what we need to deliver on this!
With Azetone, we can uniquely understand how our App is being used by each customer persona, then optimize it and personalize it to further increase conversions
It means creating and publishing an App that will automatically adapt (or morph) based on context, localization or user profiles. Apps are too often dismissed by users because they are a simple and static hard-coded copy of a website.
But by taking a Mobile-App first approach, you can tap into the user and context data collected by your App and create a truly relevant and highly efficient Mobile User Experience.
Mobile Personalization will allow you to present dynamically to each of your users the right App features, content and layout based on their interests, their location, the time of the day or even what they have been doing previously.
Personalization can be synchronized with your push notification solution so that personalized messages can lead to personalized in-app experiences and your CRM segmentation can lead to personalized customer journeys, all the way into your App.
Your customers are becoming more and more demanding about getting the most appropriate service at the right time and at the right place. And by sharing their data with you, they expect you to deliver the most relevant experience, while adhering to the highest data privacy standards.
So if you want to boost your Retention, Engagement and Conversion scores, App Personalization is what you have been waiting for to delight your customers and increase your revenues!
